Titles and Connections

I've spent the past week or two making connections via internet with a few farms and farmers across the eastern side of the United States and I've had some fantastic success. Nearly all of them are excited to have me visit later this year and to observe and taste their beautiful fruits. The thing with antiquated varieties is that people who grow them do so out of passion and love for them. You wouldn't grow an outdated variety unless it really meant something to you either as an individual variety, or as part of the preservation of old varieties as a whole.

So now that fruit season is fast approaching us here in Michigan (and is already in full swing, elsewhere) I find myself thinking of ways to connect with farmers when talking to them face to face at markets and fruit stands. Being a fan of design, as well as all things small and cute, I've decided to make myself some business cards.

It took me a while to settle on a title for myself. I don't want to make it sound too intense, because I'm just not that kind of gal, so I settled on "Heirloom Fruit Enthusiast" because it speaks to exactly what I am, with just a dash of she's-just-crazy-enough-to-have-a-business-card-that-says-this-on-it.

I played with fonts and again wanted to go with a lighthearted aesthetic. I spent hours writing my name and drawing little fruits on pieces of scrap paper before I figured out what I wanted. I admit some of this is done with a pre-made font, but it was all free-use and it's not like I'm selling these.

Because I am a huge fan of matte paper and the two-sided business card, I decided to go with moo.com for printing. I've used them in the past and their customer service is fantastic, as are their rates and their products. The other thing moo.com offers is the ability to use up to 100 different images on the backs of my cards. Since I don't think I could ever choose just one, this is a serious bonus for me.

So, I leave you with a couple of the images I want to use: